The Whole Fixie Thing

Here at our bustling Supervictory world headquarters, there's one thorny topic in particular that keeps coming up lately; the whole fixie thing.

Some of us in the office have ridden them, some of us haven't. But there's no denying that it's gotten way out of hand. Now look, we want be real careful not to turn this into an anti-hipster rant, because that's not what we're about. We're about being positive, and about doing your own thing.

The problem is, that with the recent popularity explosion of these bikes, we have to ask ourselves: Are the kids really doing their own thing? Or are they just getting on the bandwagon on because it's THE thing?

Now, shit. The same thing happened with skating.
There was a time when riding a skateboard could get you beaten up.
The same thing happened with surfing and BMX.
Now they're all multimillion dollar industries.

And now that we're talking about it, we realize that the same thing happened with running. Yeah, that's right. Back in the day only boxers and weirdos ran, and people thought they were fucking lunatics. Then in the 70's and 80's the whole thing blew up and everybody started running. Now it's a multimillion dollar industry.

So, I guess we just settled our own discussion.
Everything is underground and cool for a while, until it catches on, blows up and becomes a multimillion dollar industry.

So the Supervictory verdict is in:
Fixies are okay.
But real punks run.

-SV